Social media strategy
A clear plan built around your goals, audience, content pillars and the numbers that actually matter.
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Let's talkBased in Whitby · Serving Durham Region & beyond
Strategy with a human pulse.
Content with real impact.
We understand the realities of running a small business—limited time, careful budgets and ambitious goals. We build practical, tailored marketing plans that turn those goals into clear action.
THAT'SSOCIAL
CRAFT•••
CRAFT•••
EMPATHY
+ DATA
FUELED BY PASSION
◆DRIVEN BY EMPATHY
◆POWERED BY TECHNOLOGY
What we do
Marketing that feels human—and performs.
Flexible support for businesses that want clarity, consistency and growth without losing their personality.
Content creation
Posts, carousels, reels and stories designed to sound like your brand—not like everyone else online.
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Social media management
Planning, publishing, community support and monthly insights, all managed without the usual chaos.
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Paid media
Meta and Google campaigns shaped by smart targeting, creative testing and ongoing optimization.
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Growing a small business in Durham Region?Start with a focused plan built around your goals, priorities and budget—without paying for services you don't need.Ask about the Small Business Plan ↗Compare all plans →
Selected work
Real projects.
Measurable movement.
Strategy is only valuable when it turns into action. These projects show how thoughtful content, targeting and consistent execution can move a business forward.
Tourism · Panama2023—Present
01
Panama Boating Tours
Built an ongoing digital content and paid media strategy for a private boating company, combining destination-led storytelling, video content and precisely targeted Meta campaigns.
2.5%click-through rate
+30%conversion increase
Real Estate · ColombiaProperty Management
02
27 Casas Real Estate
Led a social campaign designed to earn property owners' trust by making the agency's management expertise, reliability and service value easier to understand.
+25%properties under management
+40%potential-client inquiries
Automotive · Toronto2024
03
Car Tint
Developed a local content system using reels and carousels to clarify window-film services, strengthen brand consistency and support customer acquisition through targeted advertising.
LOCALvisibility and audience growth
How we do it
No random posting.
No copy-paste strategy.
Every brand starts in a different place, so we build the right route instead of forcing a formula.
Listen
We start with your business, your audience and what growth really means to you.
Build
We turn the insight into a focused strategy and a content system you can actually sustain.
Create
Your brand comes to life through useful, distinctive content made for the right channels.
Improve
We review performance, learn from the data and keep refining what works.
Our technology stack
Smart tools.
More intentional results.
Technology helps us work faster, learn from real data and make better decisions—but strategy, creativity and human judgment always lead the work.
Metricool
Plan, schedule and measure social content from one clear performance view.
Notion
Keep strategy, calendars, approvals and communication organized in one place.
Google Analytics
Understand website traffic, audience behaviour and the actions that drive results.
Meta Ads
Reach the right local audiences through targeted campaigns and ongoing optimization.
Canva
Turn brand ideas into polished, consistent visuals built for every social channel.
AI-powered tools
Research, ideate and produce smarter—while keeping every message human and on-brand.
OF MARKETING!
Who I am
Hi, I'm Alma—the human behind Social Craft.
I'm a Colombian marketer based in Whitby, Durham Region, with more than 12 years of experience helping brands connect with people across real estate, retail, tourism and growing businesses.
I created Social Craft because I believe good marketing should do more than look polished. It should understand people, tell the truth about a brand and turn that connection into meaningful growth.
My approach blends empathy, creative storytelling, strategy, data and AI-powered tools—keeping the work human while making every move smarter and more intentional.
AuthenticStrategicCuriousResults-driven
Ready when you are
Let's craft something people actually care about.
Tell us what you want to achieve. We'll help you identify the right next steps—and if you're a small business, ask about our flexible Small Business Plan.